Aim of Competition
The Green Stories project supported by BAFTA Albert have launched a new competition to create a short video (up to 3 minutes) that raises awareness of the role of fictional role models in promoting sustainable lifestyles, and shines a light on how fictional characters may be implicitly promoting high carbon consumption as an aspiration.
This short video competition is open to all adults (18+) of any nationality, as long as the video is in English. Prizes of £100 each for the top entries will be awarded in £/$/€ equivalents.
Submission Criteria
Deadline 1st March 2023.
Entry Fee: Free
Length: We ask for a short video of between 10 seconds and 3 minutes (we encourage you to stay below 2 minutes). The aspect ratio should be 1080 x 920, (the screen size of a smartphone). The video file size can be up to 287.6 MB (iOS) or 72 MB (Android).
Eligibility: Open to all adults (18+) of any nationality, as long as the video is in English.
Copyright: You own the copyright of your video but by entering it into the competition you are giving permission for it to be shared widely by anyone. We also need to know that you are not breaking copyright within the video so check that the images, music and text you have used are not subject to copyright.
Before you submit, check your video meets the video brief. Please don’t waste our time by sending very general ‘green’ videos, however wonderful they might be.
Submit here (submission link available in February)
Video Brief
The ideal video should showcase two popular characters from different films/TV series which vary in terms of their carbon footprint. It should be funny and engaging. e.g. see below for an example:
You can choose just one character if you prefer, but we find having two makes the point more clearly. We also encourage a diversity of characters in terms of ethnicity and gender.
You can take a number of other approaches:
You could place popular characters on a continuum of those who walk lightly on the earth and those that don’t.
You could take an existing well-known TV character and suggest how he/she could be rewritten to showcase greener behaviours. For example, ‘Emily in Paris’ could use her innovative marketing skills to promote fashion apps that allow people to borrow, share, rent, swap or buy pre-loved clothes instead of implicitly promoting fast fashion.
Great examples for ideas on how you can get a message across in a fun way can be found on the Rubber Republic website.
Details of the research and ideas behind this competition are here.
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